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NAMING YOUR BUSINESS / NAMING YOUR JEWELRY
DESCRIPTION:
BUSINESS OF CRAFT
Instructor: Warren Feld
$30.00 class fee ($30.00 deposit reserves space)
No additional supplies required

Would you ever buy a Swarovski necklace or a bead crocheted rope lariat from a company called “Flan”?

The “FLAN CORPORATION” sells handcrafted, bead strung and bead woven jewelry.    

The name “FLAN” doesn’t suggest anything associated with “jewelry” or the “emotions jewelry should evoke”.   The name “FLAN” doesn’t connect in any way with people who might be looking to buy some jewelry.   The name “FLAN” doesn’t lend itself very well to the kinds of imagery you might use in a logo, or on a business card or on a website.   The name doesn't really make you want to find out more information about the company.

You want a business name (or jewelry name) that works for you, that your customers can relate to, and that makes your business (and jewelry line) a success.  

Your name choice can make your business the talk of the town, or doom it to obscurity.  

We discuss the critical stesp and choices jewelry businesses need to make when naming their business (or their jewelry).

These steps include:

NAMING YOUR BUSINESS:

WHAT'S INVOLVED

KNOWING WHO YOU ARE AND WHO YOU WANT TO BE

DELINEATING ALL THE NAMING POSSIBILITIES

BRAINSTORMING

FILTERING

REALITY TESTING

PICKING YOUR BUSINESS NAME

PROTECTING YOUR BUSINESS

NAME CREATING A TAG LINE

NAMING YOUR JEWELRY

WRITING A STORY ABOUT YOUR BUSINESS 

No Prerequisites