To register online for the next date this class is offered, add course to your shopping cart, then continue with the checkout process.  Select the WILL PICK UP AT BE DAZZLED shipping option.
Before registering, please review our online CALENDAR for upcoming, scheduled courses.
After you register, we will send you an email confirmation. 
You may also register by phone (615-292-0610) or in-person at Be Dazzled Beads in Nashville.

DESCRIPTION:

Successful marketing of any kind means: getting seen, getting known, getting your competitive advantage recognized, and making the sale. Successful on-line marketing must achieve these goals through strategies which gain the business visibility, relevancy and popularity on-line. Towards this end, we cover the following topics:

1. Conducting an initial marketing audit of your web-site as well as your current off-line operations
2. Optimizing your front door page
3. Choosing and Placing Key Words
4. Site Usability and Navigation Concerns
5. Intensive site placement and linkages
6. Inexpensive things you can do to get noticed
7. On-line advertising
8. Getting Customer Feedback
9. Competitor Surveillance
10. Establishing Baseline Site-Activity Indicators
11. On-line resources

SKILL LEVEL REQUIRED:

Beginner Level

PREREQUISITES:

ORIENTATION TO BEADS AND JEWELRY FINDINGS
(All students are required to begin our curriculum with this ORIENTATION CLASS.    The Orientation Class is offered once a month.)

GOALS:

To teach the student about the ins and outs of internet marketing, both technical and strategic strategies.

PROJECT/TASKS:

In this class, we go over the following topics:
1. Conducting an initial marketing audit of your web-site as well as your current off-line operations
2. Optimizing your front door page
3. Choosing and Placing Key Words
4. Site Usability and Navigation Concerns
5. Intensive site placement and linkages
6. Inexpensive things you can do to get noticed
7. On-line advertising
8. Getting Customer Feedback
9. Competitor Surveillance
10. Establishing Baseline Site-Activity Indicators
11. On-line resources

SKILLS LEARNED:

How to smartly position your web-based business on-line.
Put into place many proven on-line marketing strategies, some technical, some strategic.

SUPPLIES REQUIRED:

Pen and Paper
Calculator